Making places to be proud of.

The Walls Project were in the shadow of their flagship festival—Waterford Walls, and needed a fresh and bold identity to match the growing reputation of the festival. The biggest challenge for us was to establish a cohesive brand family that reflected the organisation’s confident leadership position in the field. As a socially motivated organisation, it was really important to them that their core values were reflected in the brand.

Comprehensive brand guidelines and tone of voice analysis were developed to guide the implementation of the new identity across various print and digital platforms. A range of outputs, including print materials and digital assets, were created to support The Walls Project team’s needs, ensuring consistency and adaptability.

As a collaborative bonus, The Walls Project team extended a special invitation for us, as artists, to design their annual festival t-shirt. Embracing the journey of the rebrand, the design celebrated the ‘unwanted W’s’ discovered during the exploration process, integrating them into the festival’s attire and merchandise offerings.

The reimagined brands for The Walls Project and Waterford Walls Festival embody the organisation’s core values while reflecting their leadership position in the art community. The collaboration resulted in a cohesive visual identity and festival representation, enhancing The Walls Project’s presence and impact in the community and beyond.