Making places to be proud of.
The Walls Project harness the potential of street art to drive placemaking and bring people together.
Reimagining Identity
and Festival Representation
The Walls Project wanted a refreshed identity that captured their core values and aligned with the spirit of the Waterford Walls Festival. The challenge was to create a cohesive brand family that reflected their confident leadership position in the field while supporting their global network of artists.
Family Values
The Walls Project were in the shadow of their flagship festival—Waterford Walls, and needed a fresh and bold identity to match the growing reputation of the festival. The biggest challenge for us was to establish a cohesive brand family that reflected the organisation’s confident leadership position in the field. As a socially motivated organisation, it was really important to them that their core values were reflected in the brand.
and Versatile Outputs
Comprehensive brand guidelines and tone of voice analysis were developed to guide the implementation of the new identity across various print and digital platforms. A range of outputs, including print materials and digital assets, were created to support The Walls Project team’s needs, ensuring consistency and adaptability.
Festival Merchandise
As a collaborative bonus, The Walls Project team extended a special invitation for us, as artists, to design their annual festival t-shirt. Embracing the journey of the rebrand, the design celebrated the ‘unwanted W’s’ discovered during the exploration process, integrating them into the festival’s attire and merchandise offerings.
& Enhanced Festival Representation
The reimagined brands for The Walls Project and Waterford Walls Festival embody the organisation’s core values while reflecting their leadership position in the art community. The collaboration resulted in a cohesive visual identity and festival representation, enhancing The Walls Project’s presence and impact in the community and beyond.
Reimagining the identities of both The Walls Project and Waterford Walls was a huge undertaking; with a complete rebrand that needed to hold space for two identities in one. Unthink rose to that challenge brilliantly. They took the time to really get to know us; who we are, what we value, and how our two identities connect and the result is a brand that feels not only true to us but also completely usable and adaptable in practice.
They did such a great job that we invited them to be part of the festival, with their ‘canvas’ becoming our 2023 festival t-shirt; a testament to their beautiful work and how deeply they understood us. What began as a working relationship has grown into a genuine friendship, and we’re grateful to have them as part of our extended community.
