Reflecting the City

Open House Dublin is a free festival of architecture that hosts 200+ events across the city and county each October. As part of the global Open House Worldwide network, the festival ignites conversations about architecture, design and cities. In 2024, with over 25,000 people engaging in its diverse programme, the challenge was to create a cohesive promotional campaign and digital experience that captured the city’s architectural diversity and appealed to a broad audience.

We developed a photographic campaign that put the city in focus by literally reflecting it. An unknown protagonist, armed with a mirror, appeared in various locations across the county, capturing architectural images that symbolise the programme’s diversity. The striking compositions, paired with a refined serif typeface, added an air of sophistication and helped position the campaign as both contemporary and timeless.

Our design was applied consistently across all touchpoints – from promotional print and environmental graphics to social media and the website. Significant updates to the website improved functionality and refined the aesthetic to complement the new campaign. The seamless integration of the reflective photographic imagery and the enhanced digital experience ensured that the campaign resonated across multiple platforms.

The Open House 2024 campaign successfully captured the vibrant urban spirit, engaging over 25,000 people and reinforcing the festival’s reputation as a dynamic cultural event. The cohesive visual narrative not only elevated the festival’s promotional efforts but also enhanced audience engagement, positioning Open House Dublin as a leading platform for architectural dialogue in the city and beyond.