Engineering and Crafting Public Spaces
Client
OMOS
Sector
Furniture
Service
Branding, Web Design, Web Development, Signage & Environmental Design
A bold new brand and website for Kildare-based street furniture company, that reflects their expertise, craftsmanship.
Built to last
With decades of experience in designing and manufacturing high-quality urban furnishings, OMOS needed a rebrand that embodied their precision, innovation, and sustainability values. Their identity had to be as robust and adaptable as the products themselves, ensuring a seamless transition across physical and digital applications. The new website also had to effectively serve both design professionals and local authorities, presenting OMOS as a trusted partner in shaping public spaces.
Precision meets practicality
We created a distinctive typographic marque, taking inspiration from the physical branding of OMOS products. The stencil-like letterforms allow for seamless application across a range of materials, from metal to timber, ensuring consistency across all touchpoints. A smart, contemporary sans-serif typeface with fine, open joins reinforces the brand’s balance of craftsmanship and modernity, while the refreshed bright green palette enhances OMOS’s presence as a confident market leader.
Standardising & showcasing
Beyond the core identity, we collaborated closely with the OMOS team to refine their product portfolio and standardise specification drawings, ensuring a clear and consistent approach for architects and specifiers. The new brand extended across an updated stationery suite, van livery, and marketing materials, creating a cohesive visual language that reflected OMOS’s reputation for high-quality, durable design.
The redesigned website was built to serve both aesthetic and practical needs. It showcases OMOS’s diverse product range with detailed technical information for architects and urban planners while also offering long-form case studies that highlight their national and international experience. An insights section was introduced to create opportunities for thought leadership, reinforcing OMOS’s role in shaping the future of public spaces.
Confident market leaders
The new OMOS brand confidently reflects their expertise, craftsmanship, and leadership in urban furniture design. The refreshed identity has strengthened their market presence, while the enhanced website serves as a powerful tool for engagement with architects, urban planners, and specifiers. With a consistent, future-proofed identity, OMOS is now positioned to continue shaping public spaces with lasting impact. With the recent enhancements to our local Capel Street area, we can now enjoy OMOS design street furniture on our doorstep.
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