Healthy guts for every body!

As they grew from a start-up to a more established company, FoodMarble needed a brand that was less clinical and more relatable. They wanted to forefront their brand story which was rooted in personal experience and better reflect their core values.

We prioritised perfecting the positioning and the tone of voice. After lengthy workshops with staff across the marketing, product, and leadership teams, we decided that using, positive and playful language would inspire the audience with optimism.

We commissioned photography for the new packaging which explored the tactility of the devices and got to grips with the lighting sequences that are integral to how the user interacts with the device. We decided that images of the device should be shot in people’s hands rather than floating in space, bringing it all back to the user.

We created a bespoke suite of over a hundred hand-drawn icons that would integrate seamlessly with the brand language and reinforce the strong visual narrative we developed.

We created pathways through the new website by streamlining FoodMarble’s message and offering. We optimised the user experience, presenting information in easy-to-read chunks which helped drive traffic to the online shop.

We worked alongside FoodMarble’s in-house design team to improve user experience and brand recognition in the accompanying app.

Working closely with the team in FoodMarble and their manufacturing partners in China, we ensured that our ideas were reflected in the quality of the final packaging.

Soft-touch, spot varnish and embossed packaging resulted in a lux finish that complimented the device, and made for a more retail-ready product.

The new website and packaging allowed FoodMarble to effectively communicate their purpose and values, ensuring consistency across all communications. Following the launch of the new identity and website, FoodMarble saw a substantial increase in sales within the first quarter. This strengthened their position to successfully introduce their RedDot award-winning second-generation device to the market.