A feast for the eyes
| Client | Dunnes Stores |
| Sector | Retail, Hospitality |
| Service | Art Direction, Branding, Packaging Design, Project Management, Signage & Environmental Design |
Well-known Irish brand Café Sol commissioned us to refresh their food-to-go range, infusing it with freshness and approachability. Our goal was to create a new sub-brand with a warmth and vitality of its own, which complements Café Sol’s existing identity.
Flexibility was key from the outset. We envisioned a design aesthetic that could evolve alongside the expanding product range. Collaborating closely with Dunnes Stores, we developed a brand identity that radiated positivity and encouraged consumers to indulge in wholesome goodness on the go.
Our systematic design approach enables the seamless integration of new products. Each food category received its own unique pattern, with a diverse colour palette distinguishing different flavours. Playful icons and callouts reinforced the friendly and approachable tone.
The campaign extended into marketing materials like in-store adverts, point of sale, and social channels. As part of the process, we worked with food stylists and art-directed a range of product shots for the launch of the range.
The Café Sol range exceeded expectations, achieving remarkable success within the first six months of launch. With units per store (UPS) soaring, the range continues to expand, from the original 8 sandwiches to currently boasting over 75 individual SKUs in stores nationwide.
Photography:
Dunnes Stores & Johnny Savage
