Who says Unthink aren’t band-wagon jumpers? We wanted to get in on the whole 3D gold-rush too. The layout was designed so the type existed between the two planes, thus enhancing the illusion of depth. We also sourced an envelope that disguised the anaglyphic 3D colouring of Istan Lazlo’s skull drawing so that people would be surprised when they opened the package. This is basically our Avatar.