Small Plates, Big Vines
| Client | Bar Pez |
| Sector | Hospitality |
| Service | Art Direction, Web Design, Web Development |
A refined yet playful tapas bar, Bar Pez needed a brand identity that balanced high-quality dining with relaxed charm.
Approachably Refined
Bar Pez is a Dublin tapas bar that proudly showcases the best of Irish produce and seafood, complemented by an award-winning wine selection. Drawing inspiration from its sister restaurants, Fish Shop and Beach House, Bar Pez is committed to offering a refined yet casual dining experience. They needed a brand and website that reflected this commitment to balancing simplicity and quality.
Artful simplicity
Our approach centred on a simple design that exudes authenticity. We developed a visual identity influenced by Basque typography and the bar’s timber details, that captures the essence of Bar Pez’s ethos. To add a whimsical touch, hand-drawn wine glass characters were integrated into the design, bringing a friendlier face to the serious business of the wine connoisseur.
Minimalist charm
The menu reflects the same clean, minimal aesthetic, using simple materials and single-colour printing. Every detail evokes a grounded, earthy elegance that aligns with the restaurant’s ethos.
Seamless experience
The website was designed to reflect the brand’s unpretentious aesthetic, utilising a restrained colour palette and straightforward navigation to highlight essential information. A key feature is the meticulously curated 300-bottle wine list, which underscores the restaurant’s refined yet accessible character.
Driving reservations and delighting diners
The refreshed brand identity has resonated strongly with both diners and industry insiders, reinforcing Bar Pez’s reputation as a go to spot. The new website has become a vital tool in attracting and engaging customers, facilitating the increasingly elusive reservations.
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